米兰官网称:米兰在社交媒体上表现优异,米兰圈功不可没
以下是全文翻译:

MILAN- AC Milan have proven themselves to be a successful anomaly in China. Despiterecent difficulties on the pitch, their popularity in China across onlinechannels is the fastest growing amongst all European football clubs.
AC米兰已经可以在中国取得巨大的成功。虽然在球场上遭遇了一些困难,但是网络上球迷的增长速度,是欧洲足球俱乐部中最快的几个之一。

InJuly 2015, they re-branded their Weibo account and launched an official WeChatpresence, ahead of their pre-season tour to China later that month as part ofthe inaugural ICC China tournament. Weibo (China’s Twitter equivalent) andWeChat (the fastest growing social network worldwide) are the top two socialnetworks in China, platforms which most top European teams have been targetingover the past 4 years, attempting to establish themselves as the most popularand engaged club in China.
2015年7月,在米兰的中国夏季热身赛之前,在中国重新推出了微博帐户,开辟了微信帐号。微博(相当于Twitter)和微信是中国最常用的社交平台。米兰试图确立中国最受欢迎的欧洲足球俱乐部的地位。

Theirtour in China was a huge success across all media platforms. The club’s matchagainst Real Madrid had the highest 5% viewership rating of all summer fixturesin China. Meanwhile, their social following increased by 200,000 fans, withtheir engagement level growing to a level comparable with a top 5 club. Thesurprising part however, is that following the tour, their growth did not slowdown, instead it sped up.
米兰夏季的中国行,在所有的媒体平台上都非常成功。和皇家马德里的比赛,以5%的收视率,创造了夏季热身赛的收视纪录。同时,米兰的社交帐户激增了超过20万名粉丝,和粉丝们的互动率(转发,评论,点赞的总和)成为最佳5个足球俱乐部之一。更令人惊奇的是,在米兰夏季的中国行之后,AC米兰在中国社交帐号和粉丝的互动率,不减反增。

Clubslike Manchester United and FC Barcelona have amassed more than 5 millionfollowers across these networks and are two of the most engaged clubs online.AC Milan are now approaching the half a million mark, but what’s so impressiveis the loyalty and passion of their fan base in this region. The club’s onlineengagement has surpassed that of Europe’s top teams who have more than 10 timesthe number of online followers. AC Milan ended the year with the highestengagement per post of any club on Weibo.
曼联和巴塞罗那以500万粉丝的数量,居于最受关注的足球俱乐部首位。米兰的社交帐号粉丝关注数量已经接近150万,但是让人惊讶的是粉丝的忠诚和热情。粉丝的在线互动率甚至超过了一些粉丝数量10倍于己的俱乐部社交帐号。AC米兰在年末的时候,每条微博的平均互动率超过了任何其他的俱乐部微博帐号。

Asa result of their transformational six months, AC Milan finished 7th in thisyear’s Red Card report, an online study into topEuropean team’s digital performance in China.
经过6个月的努力,AC米兰位居今年“Red Card Report”的第7位,这是一个关于欧洲足球俱乐部在中国网络媒体上的表现报告。

ACMilan’s success is most remarkable when compared to other Italian teams andwhen considering the lack of support from the Serie A. Juventus similarlylaunched their Weibo account prior to their China tour this summer, however,they experienced a very different level of growth to AC Milan. With only 10,000total Weibo followers and an engagement 4 times lower than their Italianrivals, Juventus are trailing the Milan time online in China. Meanwhile, SerieA is now the only top European league without an official digital presence inChina, with Premier League, Bundesliga and LaLiga all supporting their domesticteams online - a huge benefit for each club.
AC米兰的成功,和其他意大利俱乐部相比,则更为显眼,尤其是在缺少意甲支持的时候。尤文图斯也在他们2015夏季中国热身塞期间开启了他们的微博社交帐号。但是和米兰相比,完全不是一个等级,只有1万粉丝关注,粉丝互动率也不到米兰的1/4,远远被甩在了身后。别忘了,意甲是欧洲顶级联赛中唯一没有在中国开设官方社交帐号的联赛,而英超,德甲,西甲都已经进驻中国,这为这些联赛俱乐部带来的帮助是巨大的。

Oneof the reasons behind the huge growth in engagement is Milan Quan (米兰圈),the only supporters club in China that work as a central hub for all theirfans. AC Milan recognised their influence, and rewarded them for their growinglevel of activity on their official social channels. Having involved these corefans in the club’s social activity, the fans felt a huge sense of recognitionand incentive to come back. This was clearly seen after AC Milan’s birthdaypost became the #2 most engaged Weibo post from any European club in 2015.
米兰在中国社交网络上的成功,还有一个重要的因素,就是米兰圈(Milan Quan)的支持,他是中国唯一的全国性的球迷俱乐部。AC米兰俱乐部也认识到米兰圈的影响力,嘉奖着球迷们的积极参与。许多活动都有各个球迷会的代表参与,球迷们感受到了来自俱乐部的认可和激励。从AC米兰生日微博的互动率成为欧洲俱乐部互动率第二的微博,就可见端倪。

2016 will bring new opportunities for the club to grow, aChinese language website is key to providing in-depth content, whilst increasedco-operation with major Chinese media will continue to grow their fan base.
2016还会给俱乐部的成长带来新的机遇,一个可以提供深度内容的中文网站是非常关键的。和中国主流媒体加强合作,也会给俱乐部提供更好的球迷基础。
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